Running a sustainable business is an unstoppable trend and this can also be seen in the B&B branch. We are curious if there is any interest under B&B owners for ecolabels. For example, would you like to have a Green Globe label or EU Ecolabel for your B&B?
In the Netherlands the second Green Key ecolabel was rewarded to a bed & breakfast recently. Also in other European countries there are coming more and more B&Bs with an ecolabel, such as Green Key, Green Globe or the EU Ecolabel. For guests, such a label proves that you as B&B owner are seriously and verifiably working on sustainability.
Cost and investments
You do not get an ecolabel just like that. There are costs involved: for example, you have to invest in sustainability measures and evaluations. Besides, you will often pay a yearly contribution for participation. You will also have extra administrative expenses.
On the other hand investments will pay themselves back, for example, by a lower energy bill and possibly more customers, especially in the business sector. Furthermore, you can promote your B&B as ‘sustainable’. Apart from the commercial opportunities, it just ‘feels’ good to run your business sustainably.
Would you like an ecolabel?
We are very curious if there is any interest under B&B owners for ecolabels. Would you like to have an ecolabel for your B&B? Are you willing to invest time, money and effort into it? And if so, to what purpose?
Give your reaction below or go to our discussion group on LinkedIn.