Strong growth of continues

It will not have escaped anyone’s attention that the past few years were not easy for the travel industry. Where far-away travel and large-scale hotels were not popular, a strong interest in small-scale accommodation arose. experiences this too!

International travel recovers

Now that the pandemic is fading into the background and travel regulations were lifted, we see that confidence in international travel is increasing. The preference for small-scale accommodations with plenty of privacy remains. Therefore, more and more accommodations are booked via In Q1 of 2022, the total number of bookings was even 85% higher than in the same period last year. This trend currently continues steadily.

Booking intention

The past years, noticed that the website – despite the crisis – was frequently used to orientate on accommodations. A final booking was often made last-minute, to avoid disappointments regarding travel restrictions. This year, we see huge positive differences in the ratio of website visitors and successful bookings. The so-called conversion ratio in Q1 of 2022 was even 90% higher than in 2021. A great example of the increasing confidence and demand for new travel experiences.

Interest in small-scale accommodations

The pandemic has changed people’s travel behavior. Where people used to prefer a large hotel, for example, this has now shifted to a need for privacy and small scale. For, this even means a turnover increase of 236% in Q1 of 2022, compared to a year earlier. Travelers experience the personal approach of a B&B as very pleasant, where there is room for customization and thinking along with the guest. A need that has become increasingly important.

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About the author

Eelke Berkvens

Manager Customer Service bij B.V.

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